Privacy Policy

Welcome to SHEFA Fashion.

SHEFA is a Fashion & Lifestyle Marketplace of RAJNE Group, offering customers a convenient online destination to discover and shop for fashion, clothing, accessories, lifestyle products, and collections from participating boutiques, designers, and independent sellers.

SHEFA Fashion is operated by RAJNE Group. We value your trust and are committed to protecting your privacy and personal information.

This Privacy Policy explains how we collect, use, process, store, share, and protect personal information when you visit www.shefafashion.com, create an account, place an order, register as a seller, or interact with our services.

1. Information We Collect

Depending on how you interact with our website, we may collect the following information.

Personal Information

Full name
Email address
Mobile or telephone number
Billing and shipping addresses
Account registration information
Order and purchase history
Customer support communications

Payment Information

When you make a purchase, payment information is processed through the payment methods and payment service providers available at checkout.

SHEFA Fashion may receive transaction references, payment status, payment method information and refund details.

We do not intentionally store complete payment card numbers or card security codes on our website.

Technical and Usage Information

We may collect technical information such as:

IP address
Browser type and device information
Operating system
Website pages visited
Cookies and similar technologies
Website interaction and performance information
Referral sources

Seller and Boutique Partner Information

When a boutique, designer or seller registers with SHEFA Fashion, we may collect:

Business or boutique name
Contact person’s name
Business email and phone number
Business and pickup addresses
Tax registration and other legally required verification information
Bank or settlement details
Product listings and business-related communications

We collect information reasonably necessary to operate our marketplace, verify sellers and fulfil applicable legal obligations.

2. How We Use Your Information

We may use personal information for the following purposes:

Creating and managing customer accounts.
Processing purchases and payments.
Confirming and fulfilling orders.
Arranging shipping and delivery.
Managing returns, exchanges and refunds.
Providing customer support.
Sending order confirmations and transactional notifications.
Preventing fraud and unauthorized activity.
Maintaining website security.
Improving website functionality and customer experience.
Managing seller registrations and marketplace operations.
Complying with applicable laws and regulatory obligations.

We may also send promotional offers, product updates and marketing communications where permitted by applicable law and based on the necessary consent or other lawful basis.

You may opt out of optional marketing communications through the available unsubscribe or preference-management options.

3. Customer Accounts

When you register for a SHEFA Fashion account, we use your information to manage your profile, order history, delivery addresses and account-related services.

You are responsible for maintaining the confidentiality of your login credentials.

Please notify us if you suspect unauthorized access to your account.

4. Orders, Payments and Delivery

To process orders, we may share necessary information with relevant parties, including:

Participating sellers and boutique partners.
Payment service providers.
Shipping and logistics partners.
Order fulfilment service providers.
Customer support and technical service providers.

Information shared will be limited to what is reasonably necessary for the relevant purpose.

For example, a seller or delivery partner may require your name, contact number, delivery address and order details to fulfil your purchase.

5. Cookies and Similar Technologies

SHEFA Fashion may use cookies and similar technologies to support website functionality.

These may include:

Essential Cookies: Used for shopping carts, checkout, account sessions, security and other necessary website functions.

Preference Cookies: Used to remember selected settings and improve convenience.

Analytics Cookies: Used to understand website performance and visitor interactions.

Marketing Cookies: Used, where enabled and permitted, to measure advertising effectiveness and provide relevant promotional experiences.

Where required by applicable law, non-essential cookies will be activated only after the appropriate consent has been obtained.

You can manage cookies through available website controls and browser settings.

Disabling certain cookies may affect website functionality.

6. Marketing Communications

With appropriate permission, SHEFA Fashion may communicate offers, promotions, new arrivals, seasonal collections and other fashion-related updates through email, SMS, WhatsApp or other supported channels.

You may withdraw marketing consent or unsubscribe from optional promotional communications at any time.

Transactional communications relating to orders, payments, delivery and account security may continue where necessary and legally permitted.

7. Sharing Information With Marketplace Sellers

SHEFA Fashion may operate as a marketplace connecting customers with independent boutiques, designers and sellers.

When you purchase a product from a participating seller, we may share the information necessary to process and fulfil that order.

Sellers must use customer information only for authorized purposes and in accordance with applicable law and their agreements with SHEFA Fashion.

Independent sellers may have additional privacy responsibilities where they determine their own purposes for processing personal information.

8. Data Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, misuse, loss, alteration and disclosure.

These measures may include:

Secure website connections using HTTPS.
Account authentication and access controls.
Restricted administrative access.
Security monitoring and software updates.
Appropriate safeguards for service providers.
Backup and recovery procedures.

Although we work to maintain appropriate safeguards, no online system can be guaranteed to be completely secure.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including order fulfilment, account management, dispute resolution, security and applicable legal or accounting obligations.

Different categories of information may be retained for different periods.

When information is no longer required, we will delete, anonymize or otherwise handle it in accordance with applicable law.

10. Your Privacy Rights

Subject to applicable law, you may have rights to:

Request information about how your personal data is processed.
Request correction or updating of inaccurate personal information.
Request erasure of eligible personal information.
Withdraw consent where processing is based on consent.
Raise a privacy-related grievance.
Exercise other rights available under applicable data protection law.

Some requests may be subject to lawful exceptions, including obligations to retain records.

To submit a privacy request, contact SHEFA Fashion using the details provided below.

We will review and respond to requests in accordance with applicable legal requirements.

11. Children’s Privacy

SHEFA Fashion is primarily intended for customers who are legally capable of making purchases.

We do not knowingly seek to collect children’s personal information for independent account registration without any consent or authorization required by applicable law.

Where children’s personal data is processed, we will apply the safeguards required by applicable law, including parental consent where applicable.

We do not knowingly undertake prohibited tracking, behavioural monitoring or targeted advertising directed at children.

12. Third-Party Websites and Services

Our website may contain links to third-party websites, payment providers, social media platforms and other external services.

These services may operate under their own privacy policies.

We encourage you to review the privacy practices of third parties before providing information directly to them.

SHEFA Fashion is not responsible for independent third-party privacy practices beyond its applicable legal responsibilities.

13. International Data Processing

Some technology, hosting, analytics, communication or payment service providers may process information outside India.

Where cross-border processing occurs, we will comply with applicable Indian data protection requirements and any restrictions governing international transfers.

14. Data Breaches and Security Incidents

If a personal data breach occurs, SHEFA Fashion will investigate the incident, take appropriate corrective measures and provide notifications to affected individuals and relevant authorities where required by applicable law.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our website, services, technology, business operations or legal requirements.

The revised policy will be published on this page with an updated effective date.

Where legally required, we will provide additional notice or obtain fresh consent before implementing material changes in personal data processing.

16. Contact Information

If you have questions, concerns or requests relating to this Privacy Policy or the processing of your personal information, please contact:

SHEFA Fashion

Website: www.shefafashion.com

Customer Support / WhatsApp: +91 9133153932

Privacy Support Email: [email protected]

Business Operator / Legal Entity: RAJNE Group

Registered or Principal Business Address: KPHB Colony, Hyderabad, Telangana

Privacy or Grievance Contact: [email protected]

We are committed to reviewing privacy-related concerns and responding in accordance with applicable law.